DB Schenker Warehouse AR Visualization

DB Schenker Warehouse AR Visualization


Present Ideas with 3D Prototypes Vision for a project, or business is crucial. It sets the tone and blueprint for the future, and marks out deliverables one can expect. However, vision is often discussed in intangible and abstract terms, making it challenging for varied teams or parties to align on complex big ideas. How do we ground vision to something visual that can facilitate communication across different individuals? With a tablet AR application, businesses providing or implementing solutions can utilize visual 3D model prototypes to convey possible solutions to internal or external teams in a cost-effective manner. Desired changes to these prototypes can also be highlighted instantaneously, addressing the problem of time-consuming and costly modifications. For DB Schenker, we helped enable AR visualization as their added offering to clients, who are cognitively engaged through interactions with real and virtual touch points, making vision-related discussions more dynamic, focused, and inviting, than before.

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