XR Experience

DHL 45th Anniversary VR Showcase

Supply Chain, Transportation

Project Background

DHL's 45th-anniversary celebration featured groundbreaking VR experiences, offering an immersive glimpse into the future of parcel delivery and solidifying DHL's commitment to innovation in logistics


  • Engaging Stakeholders: DHL wanted to celebrate its 45th anniversary with a meaningful and engaging experience that would captivate its customers, partners, and employees, as well as provide them with a glimpse of DHL's vision for the future.
  • Visualizing the Future: Communicating complex ideas about future workflow and state-of-the-art logistics technology can be challenging through traditional media. DHL required an innovative and interactive method to visualize their vision.


To address these challenges, DHL collaborated with Hiverlab and Chab Events to develop two distinct VR experiences:

Samsung Gear VR 360-Degree Video Experience:

Powered by the Storyhive system, this VR experience showcased a 360-degree video with vibrant and futuristic infographics.

It provided viewers with a glimpse of the future workflow of parcel delivery that DHL envisions for the next 45 years.

This immersive video experience allowed users to explore DHL's innovative solutions and grasp the complexities of future logistics in an engaging and interactive way.

Interactive 3D VR HTC Vive Experience:

This experience allowed users to step into a futuristic lab within DHL, featuring state-of-the-art machines and technologies.

Users could interact with these machines in a 3D immersive environment, gaining a hands-on understanding of DHL's commitment to technological innovation and operational excellence.

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DHL's collaboration with Hiverlab and Chab Events to create interactive VR content for their 45th anniversary celebration was a resounding success. By leveraging cutting-edge technology, DHL effectively addressed the challenges it faced and delivered an engaging and immersive experience that showcased its vision for the future of logistics. This case study highlights the power of VR in conveying complex concepts and engaging stakeholders in a meaningful way, further solidifying DHL's position as a leader in the logistics industry.

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