XR Experience

Jewel-rassic Quest Spatial AR Experience

Changi Jewel
Built Environment and Tourism

Project Background

Changi Jewel's "Jewel-rassic Quest," a groundbreaking Hybrid Reality Experience. This immersive journey, set against the backdrop of Jewel's biophilic design, has not only boosted footfall and visitor engagement but also added commercial value.


  • Enhancing visitor experiences
  • Spreading awareness about the complex to new audiences
  • Implementing novel attractions to attract repeat visits


Partnering with creative studio Heckler, we developed a large-scale Hybrid Reality Experience that is augmented against the entire physical environment of Jewel. The experience “Jewel-rassic Quest” is stretched across 5 floors in the physical space of the mall, with creative storytelling and gamification components designed and augmented against Jewel’s physical surroundings. The evergreen theme of dinosaurs that matches Jewel’s biophilic design brings players back to the Creataceous period and allows them to be immersed in the experience.

Aside from applying the latest technology and creative design, we employed a data-driven approach to design this Hybrid Reality Experience based on the knowledge of traffic flow and expected peak periods in Jewel. The Hybrid Reality gamification stations around the Jewel were also designed with Jewel’s retail shops’ and restaurants' backgrounds in mind, to add on commercial value to this project.

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With the successful implementation of "Jewel-rassic Quest," Jewel Changi Airport continues to solidify its position as a world-class lifestyle and retail destination, offering visitors an unforgettable experience that seamlessly blends cutting-edge technology with its biophilic design. As Jewel Changi Airport looks towards the future, the emphasis on innovation and creativity remains strong, promising even more exciting ventures and attractions to delight and inspire visitors from around the world.

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